Cluster Analysis: Gatchaman Crowds insight Episode 8

August 29, 2015 § 1 Comment

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At first clustering, or cluster analysis, may seem like sorting or separation. In reality, identifying clusters is more about pattern recognition and observing the association between similar groups of industry or potential customers. Seeing where they overlap, and where they don’t, paints a more nuanced picture of complex relationships between people or businesses that, at first, appear identical.

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In Defense of Tsubasa Misudachi

August 21, 2015 § 2 Comments

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When Hajime Ichinose was chosen as a member of the new G-Crew, her viewpoint wasn’t initially welcomed – both by the in-universe cast and members of the viewing audience. She was enigmatic, communicated poorly with her teammates, and – for some – appeared to represent an all-encompassing love of modernization and social media to the detriment of tradition. While insight has shown that the latter is not the case, Hajime purposeful tackling of the dusty cobwebbed corners of superherodom introduced many of the G-Crew to the modern age. Through the simple use of social media, she tore down many societal preconceptions, allowing gatchamen and the average human to work side-by-side for a greater cause.

Tsubasa Misudachi was chosen for a completely different, but equally important, reason.

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A School Living Club, Not a School Survival Club

August 20, 2015 § 2 Comments

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“Then, if we stay together, we’ll be immortal!”

-Yukari Hinata, Yuyushiki, Episode 5

Nearly all high school slice-of-life stories – K-ON!, Yuyushiki, Hidamari Sketch, Azumanga Daioh, even Free! immediately come to mind – pit the looming implications of graduation against the every day life of series participants. High school is a perfect fishbowl setting that allows for exploration in friendship group dynamics while the audience puts on their rose-tinted nostalgia glasses and celebrates their personal youth through a happier framework.

Graduation becomes something often dreaded by in-universe characters, as it will inevitably tear them apart. While they scramble about organizing their future plans, graduation to the viewer becomes the final curtain that closes across the stage, effectively ending the narrative.

As the audience is presumably watching a slice of the characters’ lives, the implication is that life goes on after that series or manga volume, just as their life continued – or will continue – following high school. It is this structure that School-Live! plays with.

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Outbound and Inbound Marketing: Gatchaman Crowds insight Episode 7

August 15, 2015 § 4 Comments

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The current perception of traditional, so-called outbound, marketing is incredibly negative. Cold calling is a thing of the past, with the “do not call list,” caller ID, or the lack of a landline phone altogether. Most people employ ad-blockers online – even if they do purposefully disable them for sites they want to support – to rid themselves of website banners or pop-ups. Most snail mail is easily tossed into the nearest trash or recycling bin. And anyone who is asked by their company to dare and knock on the doors of people’s houses is certainly to be pitied – even girl scouts selling their well-known cookies can barely get away with this anymore.

Outbound marketing is the more traditional newspaper or magazine advertisement, designed to introduce the masses to one’s product. It’s easy to fall back on to create an initial contact point, or if one isn’t internet-savvy enough to maximize the potential of online inbound marketing. A mixture of both usually yields the best results, even with outbound marketing’s negative connotations.

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Rules of Customer Engagement: Gatchaman Crowds insight Episode 6

August 8, 2015 § 6 Comments

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For any retailer, corporation, or even political campaign, there is guaranteed to be an entire plan of action focused on customer or consumer engagement. Most retail stores have an “engagement” step in their actual selling process, and politicians visit very specific places to shake hands, sign autographs, and kiss the occasional baby. As Jou so succinctly said in insight‘s previous episode, people value face to face communication, even when it’s less efficient than texting, or chatting on GALAX.

When people feel like they’re genuinely cared for, they’re more likely to open themselves up to whatever you’re selling.

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