The much-maligned — rightfully so, given their general lack of creativity — anime beach episode is a strong turning point in The Idolm@ster anime adaptation, part fanservice, part dig at the girls’ lack of success. Tongue firmly in cheek, the series is fully confident that its target audience knows that the many idols of 795 Production will find stardom eventually. In the meantime, it’s time for them to enjoy all that summer has to offer while they can.
With their air conditioner broken amidst sweltering heat, and little to no idol work, the would-be idols of 765 Production head to the beach. It’s a convenient excuse to have a beach episode that cleverly points to the production company’s current woes. None of their idols are successful, which gives them the time to take a vacation. A few of the girls remark on this throughout the episode, lamenting that they don’t have jobs, or urging their producer to find them steady work.
At the end of the episode, idol-turned-producer Ritsuko Akizuki’s proposed subunit of Ryuuguu Komachi — Azusa Miura, Iori Minase, and Ami Futami — is announced. The arrival of Ryuuguu Komachi changes everything.