There is a lot riding on the success of this Tsubasa Misudachi product.
“I did give them power, a hundred capable GALAXters I chose. But we’ll update the world without relying on that power!”
– Rui Ninomiya, Gatchaman Crowds, Episode 3
For someone who is now labelled an optimist who believes in the good of others, Rui Ninomiya was, and remains, quite the opposite.
In the first season of Gatchaman Crowds, Rui Ninomiya had the market cornered on using social media networks as a tool for social improvement. However, it’s a new season now, and Rui must rebrand GALAX in order to stay competitive. Perhaps lessons from Gel Sadra are in order.
While the people of Gatchaman Crowds are well aware of the existence of extraterrestrial life, it’s still a frightening experience when a UFO crashes into sleepy Niigata. Fortunately, Hajime Ichinose is a master of marketing, even if her successes are usually unintentional.
The first episode of Gatchaman Crowds insight is aptly named “Contact Point” piggybacking on Episode 0, “Inbound,” reiterating a focus on marketing that the “insight” subtitle brings to this second season of Gatchaman Crowds. Through the lens of marketing, we’re all targets to be examined – and potentially exploited – as necessary.
I’d like to introduce you to someone. His name is James Ramsay, and he’s six years old. All he wants, in this immediate moment, is to go on a sailing trip to a nearby lighthouse. He thinks happily of the possibility of going the next day as he cuts out pictures from magazines, while his mother reassures him that they will be able to go. Then his father cuts in, saying that the weather will most likely not permit the trip. James immediately feels flashes of murderous rage towards his father, and imagines stabbing him with the scissors that he holds in his hands.
A natural, logical reaction, right?
I’ll let you in on a little secret. When I see people stopping in a rotary when they have the right of way, it makes me want to throw things. When my neighbors neglected to fully shovel out their parking spots following a snowstorm, allowing large piles of ice to build up in their now un-parkable spaces while they took my fully-shoveled spot, I wanted to shovel ice onto their cars, or throw snow at them. But did I actually do these things? No. Just as James Ramsay does not stab his father with scissors, and just as I did not throw things at my neighbors, we all make choices like this each and every day, allowing the first visceral reaction to crash over us like a wave before proceeding forward and, hopefully, leaving most of it behind.
However, interesting things occur when one removes that logical filter that keeps us from raging at, throwing things at, or generally being horrid to others. It is here, where Gatchaman Crowds‘ Berg Katze makes his home, in our “black hearts.”
It is also here where communication on the internet takes place.