Previously, Gatchaman Crowds insight covered outbound marketing through the arrival of the Kuu. To review, they were a product that was automatically shipped and delivered to Gel Sadra’s constituents – without his own knowledge – and their intoxicating auras along with their happy personalities immediately ingratiated them to the Japanese people. Like more traditional examples of outbound marketing like junk mail and cold calls, the Kuu necessitate an action. The general populace must choose to opt out in order to rid themselves of this particularly virulent strain.
Unfortunately, this also requires standing up to the prevailing atmosphere, something that the Kuu actively make difficult.
At first clustering, or cluster analysis, may seem like sorting or separation. In reality, identifying clusters is more about pattern recognition and observing the association between similar groups of industry or potential customers. Seeing where they overlap, and where they don’t, paints a more nuanced picture of complex relationships between people or businesses that, at first, appear identical.
When Hajime Ichinose was chosen as a member of the new G-Crew, her viewpoint wasn’t initially welcomed – both by the in-universe cast and members of the viewing audience. She was enigmatic, communicated poorly with her teammates, and – for some – appeared to represent an all-encompassing love of modernization and social media to the detriment of tradition. While insight has shown that the latter is not the case, Hajime purposeful tackling of the dusty cobwebbed corners of superherodom introduced many of the G-Crew to the modern age. Through the simple use of social media, she tore down many societal preconceptions, allowing gatchamen and the average human to work side-by-side for a greater cause.
Tsubasa Misudachi was chosen for a completely different, but equally important, reason.
The current perception of traditional, so-called outbound, marketing is incredibly negative. Cold calling is a thing of the past, with the “do not call list,” caller ID, or the lack of a landline phone altogether. Most people employ ad-blockers online – even if they do purposefully disable them for sites they want to support – to rid themselves of website banners or pop-ups. Most snail mail is easily tossed into the nearest trash or recycling bin. And anyone who is asked by their company to dare and knock on the doors of people’s houses is certainly to be pitied – even girl scouts selling their well-known cookies can barely get away with this anymore.
Outbound marketing is the more traditional newspaper or magazine advertisement, designed to introduce the masses to one’s product. It’s easy to fall back on to create an initial contact point, or if one isn’t internet-savvy enough to maximize the potential of online inbound marketing. A mixture of both usually yields the best results, even with outbound marketing’s negative connotations.
For any retailer, corporation, or even political campaign, there is guaranteed to be an entire plan of action focused on customer or consumer engagement. Most retail stores have an “engagement” step in their actual selling process, and politicians visit very specific places to shake hands, sign autographs, and kiss the occasional baby. As Jou so succinctly said in insight‘s previous episode, people value face to face communication, even when it’s less efficient than texting, or chatting on GALAX.
When people feel like they’re genuinely cared for, they’re more likely to open themselves up to whatever you’re selling.