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Fan culture and growth in IDOLiSH7

In the double-feature of IDOLiSH7‘s anime debut, hapless newbie producer Tsumugi Takanashi books an outdoor venue that seats three-thousand for her rookie group, IDOLiSH7. Despite hard work handing out flyers, and trying her best to drum up interest, only nine people show up. Tsumugi tearfully apologizes, only to have all seven group members laugh and say that’s about how many people they expected.

This is where I fell in love with IDOLiSH7. 

At times as unrealistic as its idol anime counterparts, IDOLiSH7 excels in nitty-gritty business details like venue sizes and whether your favs are truly best friends behind the pretty smiles. The answer to the latter question is no, but that doesn’t mean they can’t care about each other deeply as business partners working towards similar goals. After all, no one besides your group mates will understand just how hot that one guerrilla live was, or what it was like to perform to a crowd of only nine people (twelve if you include your own staff). IDOLiSH7 also explores what happens when one member or subunit is significantly more popular than the group, and is never afraid to show disagreements between members, even over small, seemingly insignificant things. Some of the conflicts are melodramatic, but most are grounded in a reality that actively chips away at the veneer of being an idol group, especially one under a smaller company.

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