Previously, Gatchaman Crowds insight covered outbound marketing through the arrival of the Kuu. To review, they were a product that was automatically shipped and delivered to Gel Sadra’s constituents – without his own knowledge – and their intoxicating auras along with their happy personalities immediately ingratiated them to the Japanese people. Like more traditional examples of outbound marketing like junk mail and cold calls, the Kuu necessitate an action. The general populace must choose to opt out in order to rid themselves of this particularly virulent strain.
Unfortunately, this also requires standing up to the prevailing atmosphere, something that the Kuu actively make difficult.