jou hibiki

Opting Out: Gatchaman Crowds insight Episode 9

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Previously, Gatchaman Crowds insight covered outbound marketing through the arrival of the Kuu. To review, they were a product that was automatically shipped and delivered to Gel Sadra’s constituents – without his own knowledge – and their intoxicating auras along with their happy personalities immediately ingratiated them to the Japanese people. Like more traditional examples of outbound marketing like junk mail and cold calls, the Kuu necessitate an action. The general populace must choose to opt out in order to rid themselves of this particularly virulent strain.

Unfortunately, this also requires standing up to the prevailing atmosphere, something that the Kuu actively make difficult.


I Can See Your Halo (Effect): Gatchaman Crowds insight Episode 5

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Brand loyalty is often difficult to come by. If a company can convince their consumer base that a specific positive trait of one of their products extends to their entire merchandise catalogue or message, it often translates into a sales boost across the board. A favorable outlook on one product, or political value often creates a cognitive bias that extends to the entire company or party platform respectively.

This is a halo effect.


We Are the 60 Percent: Gatchaman Crowds insight Episode 4


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The 20 percent, 60 percent, 20 percent rule is often applied by corporate management to streamline performance within a business setting. Top-tier employees make up an average of 20 percent of one’s workforce, approximately 60 percent of those employees are acceptable performers, and another 20 percent won’t regularly meet expectations.

One of the key tasks of a manager applying this assessment principle is to focus on ridding themselves of the bottom 20 percent while aiding members of the 60 in becoming proud members of the top 20 percent. It’s important to note that this framework can be applied at any time with the purpose of reevaluating and consolidating one’s staff.

With that being said, who are the G-Crew’s top performers?


VAPE’s Marketing Penetration: Gatchaman Crowds insight Episode 2

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In the first season of Gatchaman Crowds, Rui Ninomiya had the market cornered on using social media networks as a tool for social improvement. However, it’s a new season now, and Rui must rebrand GALAX in order to stay competitive. Perhaps lessons from Gel Sadra are in order.