Little Witch Academia and Shiny Chariot the Publicist

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Professor Ursula carries with her many lessons from when she was Shiny Chariot. A few of the more important ones are how to draw a crowd, and how keep their attention.

After all, advertising is it’s own kind of magic.


“Are you an Akko or a Diana?” Sorting out the magic of Little Witch Academia.

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Sometime last year, I hired a young man who was fresh out of university and had just been married. After working with him for a week, I discovered that he is a rare type of anime fan: one who watches currently-airing series without being plugged in to any sort of anime commentary, be it Anime News Network, anime blogs, MAL forums, social media outlets; you name it, he probably hasn’t read it. Additionally his wife, who is not as much of an anime fan as he is, relies on him to scout out series that she will like, namely shoujo romances. He watches the majority of things in a new season and cherry-picks a select one or two series to watch with her. If he can’t find anything from the current season, he’ll suggest that they watch an older, more established series together.

I recommended Little Witch Academia to them as something that they could watch together that was fun, didn’t require a large time investment – unlike his most recent suggestion that they watch Kare Kano – and most importantly, legally free. The result was somewhat surprising. He, the established anime fan, liked it well enough, but she loved it. Loved it so much, in fact, that the next time she visited him at work, she made it a point to seek me out to talk about it. In that conversation, where she excitedly spoke of why it resonated with her, she asked me this question:

“So…are you an Akko or a Diana?”