luna nova

Little Witch Academia on “magic (anime) is dying.”

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“Luna Nova is reaching the end of its usefulness anyway. All I want is to collect on it before its value drops to nothing.”

-Fafnir to Akko Kagari, Little Witch Academia, Episode 5

How many times have we heard the phrase, “anime is dying?”

How many times have we heard its sister phrase, “anime was a mistake?”

Both of these memetic sayings have been repeated ad nauseam, accompanied by the latest screencaps or bits of dialogue from currently airing series, across various forms of social media. The latter is a misattributed quote to legendary anime director Hayao Miyazaki, subtitled over scenes from the 2013 documentary on Miyazaki’s Studio Ghibli, The Kingdom of Dreams and Madness.

Although “anime is a mistake” is a false line, Miyazaki has continuously and cantankerously expressed derision towards the modern anime industry — among many other things — in interviews and his own memoirs. His attitude is not a recent shift, but an opinion reiterated and repeated over time. “Almost all Japanese animation is produced with hardly any basis taken from observing real people, you know,” he said in an interview for Golden Time (translated here on rocketnews24). “It’s produced by humans who can’t stand looking at other humans. And that’s why the industry is full of otaku!”

Yet the inspiration of so-called lowbrow anime to a fledgling animator is what Little Witch Academia is all about. “There is the story about Hayao Miyazaki entering the anime industry because he was moved by Panda and the Magic Serpent,” Little Witch Academia director Yoh Yoshinari said in an interview about the original OVA. Then he watched the movie again afterwards and was disappointed by how bad it was (laugh). Yet, even if it’s actually not enjoyable at all, it can be irreplaceable for that person. What’s important is the feelings you got from watching it, and the fact that you had admiration for it. That’s the theme we were looking for.”

This will be a bit of a stretch for some, but another framework through which to view Little Witch Academia is a continuing celebration of the anime fan.

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“You’re a witch, Akko.” — Little Witch Academia and the Mundane

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“I ordered a magic learning kit online but I had no idea what to do with it. I don’t really understand the basics all that well . . . “

-Akko Kagari, Little Witch Academia, Episode 1

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Little Witch Academia and Shiny Chariot the Publicist

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Professor Ursula carries with her many lessons from when she was Shiny Chariot. A few of the more important ones are how to draw a crowd, and how keep their attention.

After all, advertising is it’s own kind of magic.

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