politics

The Disappearance of Hajime Ichinose

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In early elementary school, during an election year, I begged my parents to tell me who they voted for. They refused. Every election following, I asked them who they voted for. Every year they refused to tell me.

To this day, even as an adult, I still have no idea who they vote for.

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I Can See Your Halo (Effect): Gatchaman Crowds insight Episode 5

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Brand loyalty is often difficult to come by. If a company can convince their consumer base that a specific positive trait of one of their products extends to their entire merchandise catalogue or message, it often translates into a sales boost across the board. A favorable outlook on one product, or political value often creates a cognitive bias that extends to the entire company or party platform respectively.

This is a halo effect.

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