rui ninomiya

I Can See Your Halo (Effect): Gatchaman Crowds insight Episode 5

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Brand loyalty is often difficult to come by. If a company can convince their consumer base that a specific positive trait of one of their products extends to their entire merchandise catalogue or message, it often translates into a sales boost across the board. A favorable outlook on one product, or political value often creates a cognitive bias that extends to the entire company or party platform respectively.

This is a halo effect.

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Opening the Social Media Pandora’s Box: Rui Ninomiya and Rhythm Suzuki

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“I did give them power, a hundred capable GALAXters I chose. But we’ll update the world without relying on that power!”

– Rui Ninomiya, Gatchaman Crowds, Episode 3

For someone who is now labelled an optimist who believes in the good of others, Rui Ninomiya was, and remains, quite the opposite.

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VAPE’s Marketing Penetration: Gatchaman Crowds insight Episode 2

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In the first season of Gatchaman Crowds, Rui Ninomiya had the market cornered on using social media networks as a tool for social improvement. However, it’s a new season now, and Rui must rebrand GALAX in order to stay competitive. Perhaps lessons from Gel Sadra are in order.

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Avant Garde, Kitsch, and a Return to Gatchaman Crowds

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No sooner had she muttered, “Man, I’m hungry,” as the camera lingered on her mostly uneaten lunch than I loved Hajime Ichinose. She was colorful and quirky, but had trouble expressing herself clearly through speech. A person of action, she was restless from the moment that Gatchaman Crowds introduced her in her school classroom.

Throughout its 12-episode run, Hajime and Crowds enthralled me, telling a modern superhero story within the frameworks of art history and social media. It inspired me to blog incessantly, chattering about art movements and Constantin Brâncuși while alluding to my own personal resonance. Watching Crowds, and sharing my thoughts, were immensely personal experiences. Now, a bit more removed from my initial reactions to the series, I can safely say that it’s one of my all-time favorites.

And yet, when I heard that Gatchaman Crowds would have a second season, I wondered why.

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