the idolm@ster cinderella girls

What The Idolm@ster SideM gets more than any other entry in the franchise (and how we talk about idol shows)

The opening moments of The Idolm@ster: SideM‘s seventh episode involve high school light music club turned idol group High x Joker’s Shiki Iseya trying to convince his fellow bandmates to film a promotional video. Jun Fuyumi reminds him that they have to request permission first. Haruna Wakazato and Hayato Akiyama quickly chime in.

“Because we are—”

“Idols~”

Cue disbelieving laughter.

Although the scene is a setup for what’s to come  — High x Joker fumbling through the making of their own PV — it’s also buoyant, guileless in a way that few idol shows are. By nature, anime idol television there to sell you the product of the idols themselves and their accompanying game or merchandise. This requires toeing the line between artifice and marketability. Err too heavily on the artificial in order to promote your idols, and would-be fans will walk away.

Fortunately, SideM is here to remind us that an idol show can be both genuine and marketable. SideM is just in time too, with all of the criticism that’s been heaped on idol shows —more specifically, male idol shows — as of late. Where The Idolm@ster (Anim@s) is now heralded as a surprising critical darling and The Idolm@ster Cinderella Girls (Derem@s) gained traction in its second half, SideM has failed to catch on in the west like its Idolm@ster brethren. SideM is easily accessible, but rarely discussed. It didn’t earn enough traction to be featured weekly on Anime News Network. Reddit and Twitter discussion have been well below what even the maligned first half of Derem@s mustered.

There are myriad reasons for this, and one glaringly obvious one, but it’s certainly not due to a lack of quality. Consider this my case for watching SideM.

Watching someone do something that they love is always a special treat, and an unfortunately rarer occasion in real life than it is in anime idol series. SideM gets this more than any other entry in the franchise. Nothing is more charming than watching people realize that they’re really really good at what they do. 

(more…)

Advertisements

The business of The Idolm@ster SideM, Episode of Jupiter

“We aren’t singing so we can be used by you!”

-Touma Amagase to President Kuroi (flashback), The Idolm@ster: SideM, Episode 00

A minute into the pre-premiere episode of The Idolm@ster: SideM, I wondered why the venue pictured was so small. The three-man group of Jupiter is a well-known Idolm@ster commodity, after all. Presumably, they’re not even the stars of the SideM anime.

Instead, Jupiter are the end goal at the proverbial finish line for SideM‘s burgeoning trainees. These young men should be filling arenas like 765 Productions do later in this episode — or at least larger concert venues like the one in The Idolm@ster Cinderella Girls“Onegai Cinderella” performance — not performing in a hole-in-the-wall place that looks to be slightly larger than the average bar.

Another minute later, I quickly realized that the venue’s comparatively small size was the point of the entire opening. 

(more…)

The Castle and the Girl: The Idolm@ster Cinderella Girls

uzuki shimamura, the idolm@ster cinderella girls, cinderella girls uzuki, uzuki shimamura will do her best!, the idolm@ster, cinderella girls performance finale

There are certain accepted truths in respective fandoms that one simply does not challenge, lest they draw the ire of nearly every other fan. In 2011, The Idolm@ster was brought to the small screen – sorry, 2007 Xenoglossia, it just wasn’t your time – creating an entirely new subset of Idolm@ster fans who were introduced to the franchise through the anime, rather than the game. This naturally gave rise to a battleground upon which favorites were declared, championed, and to this day are consistently fought for in a never-ending “best girl” war.

Naturally, this didn’t end with The Idolm@ster. For the franchise as a whole, the anime Idolm@ster cast is only the beginning – and had already expanded the game cast beyond the original ten girls to include the 961/Project Fairy idols – and delving into the games or fandom around that time led to the girls of 346 Productions, or the Cinderella Girls. When the 2015 Cinderella Girls anime aired, it was met with inevitable dismay and found lacking to the 2011 anime. Many dropped the series after the first few episodes, as these new girls couldn’t compete with their tried and true favorites.

It is commonly accepted that Cinderella Girls is inferior to The Idolm@ster, a statement that I wholeheartedly disagree with. A viewer who sticks with Cinderella Girls to the end is rewarded far beyond any emotional gratification that the 2011 anime provides.

(more…)

Finding Cinderella in The Idolm@ster: Cinderella Girls

the idolm@ster, the idolm@ster cinderella girls, cinderella girls, star, idolm@ster cinderella girls opening song, idolm@ster cinderella girls animation

“In the arms of my love I am flying

Over mountain and meadow and glen

And I like it so well that for all I can tell

I may never come down again.

I may never come down to Earth again.”

-From “Ten Minutes Ago,” Rodgers and Hammerstein’s Cinderella

But come down to Earth we shall. After all, how well can you possibly know someone after only ten minutes?

(more…)